Get Fashionably Tanned this Vancouver Fashion Week

Ever since the early days of Coco Chanel, tanned skin has been one of the hottest fashion accessories. Back in the 1920s, the fashion icon returned to Paris from a Mediterranean vacation with a deep tan, which has since become a symbol of wealth, health and luxurious style.

Today, the sun-kissed look is as fashionable as ever, but the health risks associated with achieving the look are definitely not. Exposure to UV radiation, whether from sun tanning or indoor tanning beds, can cause skin cancer and premature skin aging. Striving to achieve a bronzed look by exposing yourself to these risks is a definite fashion faux pas.

With Vancouver Fashion Week just around the corner, we wanted to share our VFW Staff picks for healthier options for achieving that fashionable hue. Here they are:

• Sunless tanning creams and sprays have come a long way from their orange tinted ancestors. Many of today’s sunless tanning products, such as St. Tropez, can provide a gorgeous, natural tan within just a few hours, and lasts for a couple of days with no streaking, no smell and no orange.

• Air Brush Tanning is a fast and easy way to staying golden without the harmful effects of the sun. Organic Tan Vancouver is one of the few companies that offer organic, mobile airbrush tanning services in Vancouver. This is a wonderful option if you want to get your tan in the comfort of your own home, and within 20 minutes, walk away with a flawless glow that can last 7-10 days!

So this Fashion Week, grab either an express airbrush tan or a sunless tanning cream to achieve that glamorous glow fit for the front row. If you can’t squeeze either of these into your fashion week survival kit, no need to panic and rush to the tanning bed salon. We recommend that you simply walk the red carpet in whatever hue you naturally come in, and just rock it!
Katrina Bollozos
VFW Marketing
katrina@vanfashionweek.com