A Week in Brazil – Day 3 of São Paulo Fashion Week

Day 3!

The third day of shows started with the beachwear brand Àgua de Coco por Liana Thomaz. The collection was inspired on Turkey and a its Eastern and Western nature. Evocative of the aromas, flavours, and colors of the Turkish culture, the pieces presented vast detailing, textures, golden colors, and one-piece suits cut in different ways and laid out in varied forms. Key note to the hyper realist digital prints created from photographs by Edu Rezende. For after the beach, lovely linen kaftans. It was all very fluid and sophisticated.

Following the first show was the brand UMA Raquel Davidowicz. With comfort as the key idea behind the collection, it explored the idea of innovating what is seen as “primitive” art and translating it to a minimalist language, basis of the brand’s urban and clean DNA. By using items like recycled rubber and patterning that was (very slightly) allusive to African paintings, the pieces were slim, with elongated silhouettes and loose design. The highlight was their evening wear line. Recently launched, it incorporated matte sequins among meshed fabrics, silks, cotton, devorê, leather sequins, crepes, chiffon, and tulles. The color scheme included white, black, ivory, navy, pink, and sand. Visually comfortable and incredible clean.
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Designer Adriana Degreas named her collection Bahia de Todos os Santos, a play on words on the Baía de Todos os Santos, the largest bay in the north-eastern state of Bahia. Not only did her inspiration come from the exuberant scenery of the bay, but the designer also developed her ideas from the local mysticism, and the stories of the slave Anastácia and the Brazilian folkloric figure of the Nêga Fulô. The result was incredibly glamorous and floated from the richness of gold to the simplicity of whites. The prints showcased images clicked by the photographer Marc Ferrez in the first half of the XIX century, and the bathing suits had golden elements, bead work and laces inspired in the dresses of the baianas. Laces, crochets, and knitwear were the stars of monochromatic one-pieces and bikinis that had a retro feel and styles. May the summer be glamorous!

And lastly came Forum to close the day. Commemorating their 30th anniversary, the brand paid homage to its own history, bringing back some of their famous symbols and betting on a very Brazilian Brazil with prints and illustrations created by Filipe Jardim. His designs featured the traditional caipirinha, tropical fruit pot-pourris, and contemporary Brazilian icons such as the façade of the Bretagne building in São Paulo and the shores of the city of Salvador. With white as its background, the brand took advantage of citric colors like lime-green and orange. The silhouette was more voluminous when it came to suits and jackets, and the dresses had cuts reminiscent of boat sails. Another important highlight was the use of laces and jacquards which garnered sophistication as they were paired with woven silks in between prints. It was all very Brazil.