Mary Katrantzou for Top Shop
Style and fashion may be in the eye of the beholder, but fashion houses and retailers’ success is in the hand of the consumer, and nothing spells success for designers and stores quite like a capsule collection for the masses. We’ve seen it time and time again: international retailer H&M regularly collaborates with world-renowned designers; US chain Target joining forces with big name celebrities; Karl Lagerfeld recently designed a line especially for online luxury retailer net-a-porter.com. And the latest designer set to launch an affordable fashion line? That would be Greek-born, London-based Mary Katrantzou designing a collection for TopShop.
Katrantzou found fame in the fashion world for her dizzying prints and fantastical method of transforming objects into garments. HerLondon Fashion Week debut in 2009 featured person-sized perfume bottles printed on gowns (shown in image below).
After gaining recognition and status internationally, Katrantzou started to notice her pieces being “referenced” in mass retail stores and boutiques. To the designer, “referenced” is a kinder, more polite way of saying imitated, or copied. So what better way to combat these copy-cats than to cut them off at the source? With her line launching at world retailer TopShop, Katrantzou can do just that, because who wants to buy the knock-off when she can own her own piece from the real deal?
Coming to a TopShop near you, in March 2012 the 10 piece collection ranges in price from $75 for floral print leggings to $630 for a porcelain bowl inspired dress. In Canada you’ll find them inside The Bay in downtown Vancouver and in downtown Toronto. See the entire collection here from Mary Katrantzou.